Create website content for local searches
Here’s what to write about and how to optimise it so you can boost your Google ranking.
Here’s what to write about and how to optimise it so you can boost your Google ranking.
SEO for beginners can seem complex and very overwhelming, but if you want to be found by search engines, it’s necessary.
So you want to create or upgrade your website? It’s an exciting time for any business, as your creative juices are probably buzzing with new ideas and fresh inspiration. However, this can also be a tricky moment.
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Chatbots have increased in popularity in recent years. These programs allow conversation with people. Some are made to reply to basic questions, while others are advanced and can understand complicated requests. As a result, these programs have become popular on social messaging platforms.
A responsive web design is made to automatically change the entire web design and its contents according to the environment it will be put into or simply, the size of the device where it is opened, as shown in the above photo. Mobile responsive in web development refers to a web design which fluidly responds to any mobile devices whatever its screen size may be. One of the many positive attributes of using a responsive web design is that it costs less for businesses because it only uses one website for multiple versions.
It’s been said that weak minds discuss other people, average minds discuss events, while great minds discuss ideas. Ideas propel civilisation forward, every enduring milestone started off as an idea. Apple began as an idea to make the public more interested in personal computers. The moon landing was once an idea to explore new frontiers. And the wheel started off as an idea to ease transport. Indeed, right after necessity, an idea is the next step to innovation.
In a competitive market, there are a number of businesses targeting similar audiences with similar products and services. So how do you pull your ideal customers towards you?
We often see websites offering freebies such as free products, free access to videos or courses, e-books and others in exchange for contact information. These giveaways are called lead magnets. In the basic sense, a lead magnet is a product or service being given for free in exchange for contact information, which most often is a potential customer’s email address. A lead magnet can prove to be very effective in business to either boost a business’ popularity or directly drive revenue up.
As we all know, a landing page is a straight to the point marketing tool to persuade visitors to subscribe to your website and avail of your products or services. It is simple, concise and has fewer gimmicks, and in its own right, highly effective in driving subscribers to your website. Be wary though, design can make or break your landing page and just like in business, missteps can end in disaster. Of course, you must always calculate risks. Before you invest your money in putting up a landing page, here are a few key points to consider.