FACEBOOK ADS: Why would you?

Welcome to the 21st Century, or the digital age for the tech-savvy. All the innovations of the past decades have led us into this age, where information exchange happens with just a few clicks or a few taps. In this age, mass communication is no longer limited to a sender-receiver relationship but is now interactive. This fact supports the idea that social media has become a significant tool in communication and is arguably out to get print and radio.

What is a Lead Magnet?

In a competitive market, there are a number of businesses targeting similar audiences with similar products and services. So how do you pull your ideal customers towards you?

We often see websites offering freebies such as free products, free access to videos or courses, e-books and others in exchange for contact information. These giveaways are called lead magnets. In the basic sense, a lead magnet is a product or service being given for free in exchange for contact information, which most often is a potential customer’s email address. A lead magnet can prove to be very effective in business to either boost a business’ popularity or directly drive revenue up.