As we all know, a landing page is a straight to the point marketing tool to persuade visitors to subscribe to your website and avail of your products or services. It is simple, concise and has fewer gimmicks, and in its own right, highly effective in driving subscribers to your website. Be wary though, design can make or break your landing page and just like in business, missteps can end in disaster. Of course, you must always calculate risks. Before you invest your money in putting up a landing page, here are a few key points to consider.
- Include your USP: Or the unique selling proposition, you should always know why your business stands out, always make sure visitors are made aware to entice them to subscribe.
- Be straightforward: Be brief and concise, a killer headline or interesting tagline which creatively discusses your services in one line is all you need. Which brings us to the next item.
- Be consistent: No one knows your business like you do, whatever you put into your landing page should be consistent with your business to avoid confusion. Remember you only have room for brief discussions so make it count.
- Avoid clutter: For a landing page, too much is bad, and as a business and website owner you should know when something is too much. A landing page must not contain distractions, and anything that demands too much attention in your landing page is considered clutter.
- Use pleasant colours: Being straightforward and brief does not mean you have to be boring. Why would visitors subscribe to you if you’ve already lost their interest within the first 3 seconds? Stimulate the brain, entice them with colours.
- Add one or a few pictures: Ok, be careful here, remember too much and too commanding can defeat your purpose. Just add a self-explanatory image which enforces your objective.
- Use social proof: Here is an interesting one, if you have testimonials from past customers through social media, it would be a good boost to include them on your landing page. No one convinces a customer better than a fellow customer with a pleasant experience.
- Trust signals: Just as social proof can boost subscriptions, testimonials or badges from credible organisations such as media outfits can drive traffic to your landing page.
- Contact details: Always assume that visitors may want to talk to you. A website with contact details appears more user-friendly and transparent and therefore more appealing to would be customers.
- Make it mobile-friendly: Almost everyone who subscribes to the internet uses their phones to do so. Adapting you landing page for the mobile format makes it compatible with more users worldwide.
