10 Top Principles of Effective Web Design

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Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? In our latest e-book, we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

Download 10 Top Principles of Effective Web Design

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AMPM Web is a web development and digital marketing agency based in Auckland and servicing auckland wide to every sector of the business.

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