LinkedIn is the ultimate social network for business professionals who want to make connections, stay in the loop with others in their field and keep reaching toward greater success in their chosen professions. In fact, 80 percent of all LinkedIn users cite professional networking as one of the keys to their career success.
You will need to start with an in-house supporter who believes that online marketing is here to stay and that the company needs to be available online.
Find a good, no, find a great external specialist to put your ideas and objectives in to a (at the very least) 12-month strategy plan. Break this down in to quarters (not the American kind) and produce a three-monthly action and marketing plan.
Tracking the road to success for your business involves many factors, and tracking as many factors as possible is a good thing. As there are many tools you can use to track how many visitors are coming to your site, just like how Google Analytics works, there is also another tool to track your site’s traffic that gives you a comprehensive read on which channels are sending the most traffic and which content of your site is performing best. This tool is what we call Email Tracking.
Although many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships. What started out as a social media site for professionals has now expanded to include business pages and content sharing. Here are 5 reasons why LinkedIn is good for your business.