Is being on LinkedIn Important?

You could argue that social media is currently the most popular internet based service. Netizens sign up to social media to meet other people, share photos, read insights, check for status updates etc. It has made communication and connection easier. However, social media has also become a tool for background checking. Many of us are guilty of checking a person’s social media account to get to know the person better. Some do it simply for fun or curiosity, while others have a more professional purpose.

What is a Lead Magnet?

In a competitive market, there are a number of businesses targeting similar audiences with similar products and services. So how do you pull your ideal customers towards you?

We often see websites offering freebies such as free products, free access to videos or courses, e-books and others in exchange for contact information. These giveaways are called lead magnets. In the basic sense, a lead magnet is a product or service being given for free in exchange for contact information, which most often is a potential customer’s email address. A lead magnet can prove to be very effective in business to either boost a business’ popularity or directly drive revenue up.

What the Heck is Instagram?

Instagram is a popular photo-sharing application for smartphones. It is available for free on iOS and Android devices and can also be accessed on the web from a computer. However, users can only upload and share photos or videos from their devices.

Instagram is simple and convenient to use. You can simply take pictures, apply some creative touches and upload to your Instagram account. For those who are wondering why do we need to have a different application for taking pictures, the answer is relatively simple. The core function of Instagram is the simpler way to share and view photos, rather than be clueless with the many functions and features that are not user-friendly.

Key Benefits of Facebook to Business

With a huge number of users worldwide, Facebook has become one of the most top-performing social media platforms these days. Not only used to establish personal connections with family and friends, Facebook can also be a good tool to advertise a business. Because of its visibility, Facebook has earned many potential benefits that can lead to increased sales and profit for your business.